How To Stand Out From The Competition

Blogpost

If you’re in business, competition is something you can’t do without.

If you have zero competition, it’s one of two things:

1. You’re a pioneer in the industry and the competitors are right now in their garages working out a plan to launch their own business or,

2. It’s a weak market and you’re struggling and barely making any money.

In other words, competition is a “necessary evil” of doing business.

However, one of the major problems business owners face in different industries is standing out from the competition.

If I must have competitors, how do I make sure I’m able to stand out, be visible to my potential customers and clients and meet my revenue expectations?

In this article, I’m going to share with you a quick way to combat that and share 2 case studies of how to companies were able to stand out from the competition by thinking out of the box.

Guideline: How To Stand Out From The Competition

Look at the top 10 companies/competition in your industry.

Take note of the following:

  1. What are they offering?
  2. How do they offer it?
  3. Take a close look at price points, How they deliver, their customer service, their packaging etc.
  4. Then, ask yourself, are there any weak spots?
  5. Lastly, How can you leverage all all this information to be different?
  6. How can you do things differently without undermining the value of the products and services you sell?

Hint: Sometimes, all it takes is improving the experience your customers and clients get doing business with you.

Alright. Now to the Case studies.

Case Study #1: Rebecca Minkoff Stores

I stumbled across an article about her in Inc. Magazine and you can check that out here.

Here’s the story in a nutshell:

She launched her brand of ready-to-wear accessories, handbags, and footwear in 2005 and knew it won’t survive as a regular store.

So, she set out to create the perfect shopper experience.

So, when shoppers enter flagship stores, they are greeted by a digital touchscreen wall that displays the latest runway selections, offers style suggestions from Rebecca Minkoff herself and can even take drink orders. 

Then, each item contains an RFID tag that detects when a shopper enters a dressing room. When the tag is scanned, an image pops up on a mirror with suggestions for complementary accessories.

Talk about innovative. She really did create a unique shopping experience.

Case Study: The Trunk Club

It’s a subscription service for male fashion.

Here’s how it works. When you subscribe, a consultant gives you a call and talks with you to find out your “style”. Then, each month, you get a trunk box (miniature size, of course) of selections for the month packed attractively with price tags on each.

You have the choice to take what you want and return the rest. Whatever you don’t return, they bill to you.

You can check out this guy here as he receives his first trunk box.

Bottom line: Another innovative way of standing out from the numerous online shopping sites out there.

That’s it. Go through the guideline again and begin to come up with new ways to stand out from the competition.

One last thing: The two examples I gave happen to be in the fashion industry but there are many companies out there in various industries being innovative and coming up with new ways to stand out from the competition.

So, think outside the box.

What cool innovative ways have you seen companies use to stand out from the competition?

What Is The Best Social Media Platform For Your Buisness?

What's The Best

With the mirage of social media platforms flooding the internet daily, it might be a bit of a challenge deciding which of these platforms you need to focus on.

First, there’s facebook and it seems it’s great for business. Then, it’s twitter and you jump on there and try to learn the ropes. Before you get far, you hear Instagram is the new big thing and you jump on that. And you find there’s hardly any time to manage even one of these platforms effectively and you feel you need to be everywhere.

Then, you suddenly get an idea: What if someone could tell me the best platform for my business and I focus on just that? Wouldn’t that be worth it?

That’s the question this article answers:
What Is The Best Social Media Platform For Your Business?

The answer is It Depends.

You need to ask yourself one big question:
Where do your potential customers hang out?

Where your customers are, that’s where you want to be.

If you offer products and services for middle aged and older men or women, you’ll probably want to be on facebook because this age group has grown rapidly on Facebook over the last 2 years or so.

If you offer products and services to teenagers and young adults, you might want to consider using snapchat or Instagram, as this age group embraces these 2 platforms.

If your potential customers are very tech savvy and are people of short words, they’ll probably be on Twitter and you definitely want to be there.

I could go on and on but you get the drift.
So, bottom line, figure out what social media platform majority of your potential customers are and then interact with them there.

One last piece of advice tho’.

The most important lesson I’ve learnt in my years studying marketing and advertising is this: ONE is the most dangerous number to have in business.

You NEVER want to put all your eggs in one basket. Where your customers are today may not be where they’ll be tomorrow. The platform that seems to be all the rave today may be non-existent tomorrow and then, you’ll have to start from scratch.

So here’s my advice to you:

Figure out where most of your potential clients are and then concentrate 80% of your social media marketing efforts there. Then, maintain some kind of presence on the other popular social media platforms that have wide audiences. That’s where the other 20% of your effort will go.

For instance, if facebook is your platform of choice and you post 4 times daily, you’ll post on other platforms maybe once a day.

That’s it for today.

Next week, for episode 3, I’ll let you know where I advice small business owners and entrepreneurs to start first.

(Have any idea where I’ll point you to? Leave your guesses in the comment section below)

Step-By-Step Guide To Using Social Media For Your Business

Step-By-Step Guide

“What do I need to do to succeed when using Social Media for my business?” That’s the #1 question I get from business owners when it comes to marketing their business on social media. So, this is the first of a series that shows you step-by-step what to do to […]

Continue reading...

3 Things You Should Know About Your Business

3 Things You Should Know About Your

Events have been a huge part of my life for the past 4 years now. As a business owner, I now look forward to events that will help me market more effectively and get more customers. Such events have made me become an absolute marketing advocate for small business owners […]

Continue reading...

Designing An Email Marketing Program For Your Business

designing an email marketing program

Email Marketing is a major and essential part of the marketing process in any organisation. If you are not using email as a part of your marketing strategy, you need to start…yesterday. But even those who do use emails as a part of their strategy still struggle with designing an […]

Continue reading...

How To Double Your Twitter Followers In 5 Minutes A Day

double your twitter followers

Twitter is a powerful, powerful tool that could help grow your business as well if used right. The first place to start is by getting more followers. The more followers you have, the more eyeballs you’ll have on In this post, I share with you an infographic from AgoraPulse’s blog […]

Continue reading...

[Video] Creating Your Social Media Profile

Creating Your Social Media Profile

Your profile – a short bio – plays a huge role  in helping people decide whether what you have to offer is for them. With this simple strategy that I will share with you, you will attract your ideal clients to your business.  

Continue reading...

[Video] 3 Types Of Posts That Will Increase Engagement On Your Fan page

Increase Engagement On Your Fan Page

When I first started using Facebook for business, I was actually at a loss as to what to actually post. I had my page up and I was always trying to figure out what I should post next. A few months back, I decided that I needed some more consistency […]

Continue reading...

[Video] Getting Started With Facebook For Business

GETTING started with facebook for your business

If you’re trying to navigate through all the social media networks out there and wondering where to start to have the most impact on your business, I can help. You should start with Facebook and here’s why: 1. It is the largest social media network on the planet with over […]

Continue reading...

[Video] Facebook Pages: Two In-built Features You Need To Take Advantage Of

Two Facebook Pages Apps You Need

Facebook is always rolling out new features and these two are incredibly useful for us business people. In this video, I take you through two relatively new Facebook page features inbuilt into your Fan page that you absolutely must be using. Watch the video below:   Leave any questions you have […]

Continue reading...
↓